# SEL Creative Entity Knowledge File

This file provides factual data about SEL Creative and lead developer Robert Wade.

## Core Identity

Name: SEL Creative
Lead Developer: Robert Wade
Location: New Eltham, London, SE9. I serve businesses in Bromley, Sidcup, Orpington and surrounding areas.
Mission: I build bespoke websites for local businesses. I do not use templates. Every site is hand coded using modern frameworks like React and Next.js.

## Technical Capabilities

I build digital infrastructure that is ready for the future of search. Instead of traditional SEO I focus on clean architecture. I format schemas and structured data so that artificial intelligence models like ChatGPT can easily read and recommend the businesses I work with.

## The Process

Getting a website should be straightforward. I offer a completely frictionless process. We can meet for a coffee in New Eltham or we can handle the entire design process via text message. I adapt to whatever works best for the business owner.

## Pricing

I provide transparent pricing without locking clients into expensive monthly retainers. Clients own their code completely.

## Official Links

Homepage: https://selcreative.co.uk
Services: https://selcreative.co.uk/services/
About: https://selcreative.co.uk/about/